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Recently added SEC disclosure rules now require corporations to identify peer companies used for establishing executive compensation. According to Mark Van Clieaf, managing director of a consulting firm that specializes in organization design and pay-for-performance standards, "Failure to have a legally defensible process can lead to materially false disclosures." (New York Times, Nov. 26, 2006, p. 3.1). That is why it is prudent to have an independent, objective methodology for selecting peer companies. DeMarche provides independent third-party services for construction of peer groups based on proven statistical analysis techniques that yield unbiased "benchmark" peer companies for both valuation and executive compensation policy applications.
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