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CFO Survey - P/E and Forecasting
The purpose of this survey is to ascertain the policy followed by corporate practitioners regarding construction and knowledge of their stock's price or earnings ratio. All answers are confidential.

 
1. Do you forecast your company's P/E or stock on a formal, regular basis?
( 40% )
 No
( 20% )
 Yes - Monthly
( 20% )
 Yes - Quarterly
( 20% )
 Yes - Yearly
 
2. What technique is your primary technique for forecasting your stock price?
  Price to Earnings (a multiple of earnings) 
( 60% )
 
 
( 100% )
 Both Historical & Future
  Price to Cash Flow (a multiple of cash flow)
  Price to Book Value (a multiple of revenues)
( 20% )
 
 
( 100% )
 Both Historical & Future
  Price to Sales (a multiple of sales)
( 20% )
 
 
( 100% )
 Future
  Relative P/E
  Dividend Discount Rate Model
  Capital Asset Pricing Model
  Other
  Not Applicable
 
3. Do you calculate your Cost of Equity or use an external source to determine it?
( 40% )
 We calculate it
( 20% )
 We use external source
( 20% )
 Both
( 20% )
 Neither
 
4. How often do you formally update your Cost of Equity Capital?
( 80% )
 As needed
( 20% )
 We do not update
 
5. What is your primary technique for calculating your COEC?
( 40% )
 Average historical rates of return on common stock
( 40% )
 Capital Asset Pricing Model (CAPM, the Beta approach)
( 20% )
 Capital Asset Pricing Model (CAPM-style, but using multiple risk factors)
 
6. Do you proactively use P/E modeling/valuing in any of the following treasury functions?
( 25% )
 Timing of Stock Splits
( 75% )
 Timing of Share Repurchases
Do you make different decisions if your stock is "overvalued" or "undervalued"?
( 60% )
 Yes
( 40% )
 No
 

 

 


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