CFO Survey Several of the consulting arms
of the Big 5 accounting firms have taken up advocacy of "value
reporting" the past several years, separating reporting
emphasis on financial and non-financial factors.
1. Which of the following phrases seem most appropriate for your reaction to the phrase "value
reporting?"
( 35% )
Too much reporting is required already.
( 6% )
It is a real opportunity to develop a strategic edge over our peers.
( 47% )
We think we have embraced much of what's recommended.
( 12% )
Not completely aware of what it means.
2. In your opinion, which of the following factors most affect stock price?
(Rank your top factors 1 - 5, with 1 being the most important.)
FINANCIAL FACTORS
Return on Equity
( 44% )
1
( 22% )
2
( 11% )
3
( 22% )
4
Return on Investment
( 50% )
2
( 33% )
3
( 17% )
5
Earnings Per Share growth
( 38% )
1
( 23% )
2
( 8% )
3
( 15% )
4
( 15% )
5
Economic Value Added
( 20% )
1
( 40% )
3
( 20% )
4
( 20% )
5
Free Cash Flow
( 36% )
1
( 36% )
2
( 18% )
3
( 9% )
4
Share repurchase
( 50% )
4
( 50% )
5
Stock splits
( 50% )
3
( 50% )
4
Revenue Growth
( 29% )
2
( 29% )
4
( 43% )
5
Operating Margins
( 17% )
1
( 17% )
2
( 33% )
3
( 17% )
4
( 17% )
5
Dividend Yield
( 100% )
1
Other
NON-FINANCIAL FACTORS
Market share
( 50% )
4
( 50% )
5
Brand
( 100% )
4
Strategy Execution
( 14% )
1
( 57% )
3
( 29% )
5
Managment credibility to achive results
( 20% )
2
( 20% )
3
( 30% )
4
( 30% )
5
Product Development
( 100% )
5
Other
( 29% )
2
( 29% )
4
( 43% )
5
3. Which of the following entities reports to you?
Public Relations Firm
( 38% )
REPORTS DIRECTLY
( 13% )
REPORTS INDIRECTLY
( 50% )
NO REPORTING INVOLVED
Accounting/Audit Firm
( 65% )
REPORTS DIRECTLY
( 35% )
REPORTS INDIRECTLY
Investment Banker
( 59% )
REPORTS DIRECTLY
( 35% )
REPORTS INDIRECTLY
( 6% )
NO REPORTING INVOLVED
4. Do you have a member of your staff
that serves as a formal, designated clearinghouse for all
stock related issues, such as a director or manager of capital
markets?
( 59% )
Yes
( 41% )
No
If not, which member of your staff performs the majority of this function?
( 77% )
Chief Financial Officer
( 8% )
Vice President/Director of Investor Relations
( 8% )
Vice President/Director of Corporate Finance
( 8% )
Controller
Do you have a survey topic
you would like us to consider?
