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CFO Survey - Value Reporting
 Several of the consulting arms of the Big 5 accounting firms have taken up advocacy of "value reporting" the past several years, separating reporting emphasis on financial and non-financial factors.
 
1. Which of the following phrases seem most appropriate for your reaction to the phrase "value reporting?" (Select one)
Too much reporting is required already.
It is a real opportunity to develop a strategic edge over our peers.
We think we have embraced much of what's recommended.
Not completely aware of what it means.
 
2. In your opinion, which of the following factors most affect stock price?
(Rank your top factors 1 - 5, with 1 being the most important.)
FINANCIAL FACTORS
Return on Equity
Return on Investment
Earnings Per Share growth
Economic Value Added
Free Cash Flow
Share repurchase
Stock splits
Revenue Growth
Operating Margins
Dividend Yield
Other
NON-FINANCIAL FACTORS
Market share
Brand
Strategy Execution
Managment credibility to achive results 
Product Development
Other
 
3. Which of the following entities reports to you?
 
REPORTS
DIRECTLY
REPORTS
INDIRECTLY
NO REPORTING
INVOLVED
Public Relations Firm
Accounting/Audit Firm
Investment Banker
 
4. Do you have a member of your staff that serves as a formal, designated clearinghouse for all stock related issues, such as a director or manager of capital markets?
Yes
No
If not, which member of your staff performs the majority of this function?
Chief Financial Officer
Treasurer
Vice President/Director of Investor Relations
Vice President/Director of Corporate Finance
Pension officer
Assistant treasurer
Controller
Other 
 

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