document.write('	'
+ ' 			<p class="heading">Trading Liquidity Analysis</p>'
+ '                  <p>WHY SHOULD YOU ANALYZE YOUR STOCK\'S LIQUIDITY? '
+ '                    Statistically, liquidity is one of the most important factors '
+ '                    in determining a firm\'s cost of capital. By objectively analyzing '
+ '                    your liquidity, you can determine if your stock is as liquid '
+ '                    as it should be based on its unique characteristics and gain '
+ '                    insight into why your stock may be mispriced. Looking at liquidity '
+ '                    helps you measure the impact of stock splits, earnings announcements '
+ '                    and analyst recommendations. DeMarche analysis also provides '
+ '                    insight into how market cycles or phases affect your stock\'s '
+ '                    liquidity. </p>'
+ '                  <p>Liquidity is defined as the ease with which '
+ '                    cash can be converted to an investment in a stock or vice '
+ '                    versa. The market demands compensation for illiquidity in '
+ '                    the form of larger price concession or higher expected rate '
+ '                    of return. DeMarche uses trading volume, share turnover and '
+ '                    price concession to measure your liquidity. We then compare '
+ '                    your stock to a broad cross-section of publicly-traded companies,' 
+ '                    compare it to your <a href="/PeerClones/PeerClones_main.htm">DeMarche Clone '
+ '                    Group</a> and your industry peers. We then examine the opportunities '
+ '                    for improving your liquidity and offer proactive recommendations.</p>'
+ '  ');