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+ '                   <p><span class="heading"> Supplemental Benefit/COLI Programs</span></p>'
+ '                  <p>A RETIREMENT PLAN OPTION THAT IS GAINING POPULARITY '
+ '                    IN THE PUBLIC SECTOR IS A DEFERRED COMPENSATION PLAN CALLED '
+ '                    THE CORPORATE OWNED LIFE INSURANCE PLAN, OR COLI. Corporate' 
+ '                    Owned Life Insurance is an attractive investment alternative '
+ '                    for non-qualified benefits because it allows the company to '
+ '                    accumulate an asset on a tax-deferred basis. Companies can '
+ '                    establish programs that allow the investment performance of '
+ '                    the funding to loosely match the investment allocation selected '
+ '                    by participants by using variable life insurance products.<br>'
+ '                    <br>'
+ '                    A key issue of concern to many companies offering a COLI plan '
+ '                    is whether or not the participants\' investment choices are '
+ '                    balanced to minimize tracking error. If their fund options '
+ '                   do not closely mirror the returns offered within the COLI, '
+ '                    an asset/liability mismatch can occur. One common source of '
+ '                    tracking error is company stock, which is difficult to shadow '
+ '                    with a mutual fund. If the unfounded liability grows too large, '
+ '                    management is faced with the prospect of making contributions '
+ '                    to "true up" the balancing act.<br>'
+ '                    <br/>'
+ '                    DeMarche specializes in helping its clients understand the '
+ '                    expected performance characteristics of different manager '
+ '                    styles and the funds they manage. DeMarche can assist in optimizing '
+ '                    the funds on each side of your COLI program to minimize tracking '
+ '                    error and, therefore, an underfunded status requiring added '
+ '                    contribution. This includes evaluating performance versus '
+ '                    appropriate benchmarks and peer groups. DeMarche has a family '
+ '                    of factor-models that help identify style drift in portfolios. '
+ '                    DeMarche has the ability to closely examine the actual holdings '
+ '                    in fund and evaluate overlap. Through a partnership with William '
+ '                    Lynch &amp; Associates, a leading insurance consulting firm, '
+ '                    DeMarche can provide custom solutions to hedging company stock '
+ '                    and determining if you insurance provider is "best of '
+ '                   class."</p>'
+ '                  <p class="subhead">For more information on how DeMarche can '
+ '                    help you keep your best employees happy and minimize costs '
+ '                    for your firm, <a href="mailto:marketing@demarche.com">contact '
+ '                    us</a>.</p>'				
+ '   ');