Manager Targeting
WITH MORE THAN 20,000 PROFESSIONAL INVESTORS
REGISTERED WITH THE SEC, it takes skill to find the portfolio
managers whose investment philosophies and objectives are
in sync with your company.
DeMarche has spent the last 27 years building
the industry's most comprehensive database of institutional
quality investment management firms. An integral part of our
investment consulting practice is knowing the behind the scenes
details of how portfolio managers pick stocks. And because
we serve as the link between fund sponsors and portfolio managers,
institutional investors seek us out to provide us with the
most current information about their firms.
With our proprietary analytical tools, DeMarche
identifies potential investors who best fit with your company's
current characteristics. Additionally, we provide strategic
manager targeting to cultivate new groups of investors
to own your company's stock as its valuation and life cycle
change over time.
DEMARCHE APPROACH TO INVESTOR TARGETING
We apply our analytical tools
to determine the investment style that best matches your company's
unique risk, return and liquidity characteristics. This analysis
identifies the key drivers of your stock price as they relate
to managers' investment styles, such as growth and value.
This information focuses targeting efforts on investors whose
style and stock selection criteria match your company.
Once this analysis is complete, DeMarche
will identify qualified investors from several sources.
THE DEMARCHE MANAGER DATABASE
We categorize investment management
firms with multi-dimensional style codes that identify investment
styles, the universe from which they build portfolios and
specific selection criteria. Critical information about investors
is summarized in DeMarche Manager Profiles, which enable you
to focus your discussions about your company on areas of greatest
importance to each manager.
LIVE PORTFOLIOS
Each year DeMarche performs
comprehensive investment diagnostics and attribution analysis
on thousands of actual equity portfolios for our investment
consulting clients. Access to these portfolios enables us
to identify investors who currently own your industry peers,
companies you specify, and companies with similar investment
characteristics.
13FS, OTHER FILINGS AND MUTUAL FUND
DATABASES
In addition to the sources outlined
above, we can access the traditional sources of investor targeting,
such as 13f filings and the various mutual fund databases.
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